Build your brand idenity:
The digital marketing age doesn’t allow any business to hide behind its name and be a faceless company. These days, it’s all about your brand’s personal voice. Tell your potential clients what they can expect from your products and services, and how it differentiates you from your competitors.
Today, pretty much everyone (or their assistants) goes online to research products and services before they decide to do business with a company, which means you have to make your online presence known. The functionality of your website has to be flawless, because if it is slow to load or too difficult to navigate, your visitors will not wait around – they’ll click off if they aren’t viewing usable content in a split second.
Make sure to capitalize on the great client relationships you already have built by gathering and sharing client testimonials and reviews on your website. A testimonial is much more than an ego boost – they have incredible power to persuade other people to seek out your business for products and services.
Why Establish a Social Media Presence?
Whether you outsource your marketing or do everything yourself, staying active on various social platforms is vitally important. Join some of the best networking websites, groups and clubs. Positive engagement on social media can improve the likelihood that viewers will find your brand likable. Social media is essentially a tool to make your brand more personable and human, and less like a faceless corporation. Social platforms such as blogs, Facebook, LinkedIn and Twitter are ideal to connect directly with the audience you need and build relationships on a global scale.
Remember that your community – your business partners, clients, and fans – are a huge part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s important to build a strong relationship with your community, as they will be able to help spread the word about your brand and business. You don’t have to spend a lot of money to do this. In fact, many popular brands focus almost solely on online and offline community building as opposed to traditional advertising. Facebook and Twitter are great tools for this, as is your blog.